Our AI Supports:

What our All-In-One Automated AI Platform does?

 1. Automated Budget Management: This helps in effectively utilizing the clients monthly and daily budget and get the best conversions

This process includes:

              a. Monthly Budget Planning
              b. Real Time Budget Optimization
              c. Cross Account Budget Utilization

AI will automatically increase or decrease the daily budgets of campaigns in regular intervals for better performance of the account. This will never result in overspending of your monthly budget which is suggested by you.

 2. Automated Bid Optimization: Our AI platform will efficiently increase and decrease the bids for particular keywords by measuring the fruitfulness of the click. It works on pre-defined algorithms that helps in analyzing the best time and day which would result in highest and cheapest value conversion. This process includes:

             a. Advanced Real Time AI Algorithms
             b. 24/7 Automated Bid Optimization 
             c. Easy Control with Powerful Policies & Tools

3. Automated Quality Score Improvements: AI works on the search terms analyses and provides suggestions to action on those search terms. This process includes:

            a. Automated analysis of Search Query Reports
            b. Creation on New Keywords and Negatives
            c. Ongoing Account Structure Optimization

4. Automated Click Fraud Prevention: Our AI platforms helps in saving cost of invalid clicks by blocking IP's that are fraud and invalid. How this works:

            a. Live Monitoring of all IP Traffic
            b. Real Time Analysis of Suspicious IP Addresses 
            c. Automated Blocking of Fraudulent IPs and Bots
            d. Blocking invalid IP's based on click location and bots through  website log files

5. Powerful Dashboards: Our powerful dashboard helps you with the complete performance data of you PPC campaigns. Our Dashboard includes:

            a. Visualize Your Key Performance Indicators
            b. Analyze Progress and Trends  
            c. Discover the Hidden Potential in your Account

Summary of our AI platform:

Our Artificial Intelligence platform is a mixture of deep learning and some pre-defined algorithms. AI is split into two segments - Machine Learning and the actual AI activity.

Machine learning collects the past data from the AdWords account and process the same to help the AI optimize the account in future. Machine learning takes into consideration the keywords, ads, bids, budget, the day of the week, the hour of the day, etc. which helped in getting conversions in the past. It processes this data and passes it on to AI. AI analyzes this data and does the bid and budget adjustment to get the best conversions and at a lower CPA. 

It performs bid adjustments every hour and helps is getting clicks which it feels would lead to a conversion. For new setup's, it does take time to start showing performance as we do not have any past data to analyze but even in such cases we have recorded amazing results. 

So does AI perform all the Adwords Campaign Management activity?

THE ANSWER IS NO.

PPC Project Managers also contribute in adwords management by keeping an eye on the AI's performance, expanding the keywords and ad groups, creating new ads, pausing underperforming keywords and ads, etc. 

We used AI in different industries and it did give us remarkable results. For some industries, the improvement in conversions went up to 300% due to correct allocation of bids and best utilization of budgets by our AI platform.