2. Go to "PRESALE" in the top navigation and select "SEO Audit Reports". You can also click on "Create New Report" to start generating a report.

3. To generate your report click the green "Create New Report" button. You will also see the list of reports generated under your login here.

4. First, select the country for which you want to generate the report and then select the type of report i.e. national or local. Select National for businesses targeting the whole country like an ecommerce website and select Local for businesses targeting local audience i.e. brick-and-mortar businesses. In this case, let’s select Local.

5. Enter the website URL for which you want to generate the audit here. Click Next.

6. "Your Information" refers to the details that will be added in the Audit Report. These details are picked up from your Account settings under "Manage Account". You can edit these details if you want. Click Next.

7. Add your client’s business details here. These will be displayed in the report.

8. If the business already exists in Google, it will be displayed here. Or else you can add details manually by selecting "Other". Go to next step.

9. Select your top 3 competitor websites here. You can also add them manually.

10. Keywords will be automatically added based on your industry and target location. You can make changes if needed. You can also show the recommended PPC budget for up-selling.

11. Done! Your report will be generated and emailed to you in 20 mins or so.

Next step is to implement the SEO Audit Widget on your website which allows your visitors to request audits right from your website. The reports are completely whitelabeled with your branding.

2. Click on blue "Get Widget Code" button at the right.

3. For the first time, you have to generate the API by clicking on "Generate API Here" button.

4. You will get the widget code after completing Step 3.

5. Just copy this code and paste it on your website where you want the widget to appear.

6. Once the code is added, the widget will appear on your website.

Couple of points to remember

The "Revoke" button allows you to remove API key linked with your account. You will not be able to generate reports from earlier generated code snippet. 

With "Re-generate API KEY" button, you can create code snippet with new API key. Earlier generated code will not work in this case. You need to copy this new generated code and replace it with previous one on your website.