1] What is affiliate marketing & how it will benefit us

Ans- Affiliate Marketing is a method of driving sales of a product or service using a third party sales force that only get paid on results. You are paying on results which mean you are getting more sales for less risk. Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and consumers.  When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you helped generate.    

2] Who are affiliates?

Ans- Affiliates can be individual bloggers, publishers and influencers as well as companies. Examples include:

    Coupon sites (i.e. RetailMeNot)

    Content/blogging sites

    Loyalty/reward sites (i.e. topcashback)  

    Deal sites (i.e. Slickdeals)

    Influencer networks

3] How do affiliates get paid?

Ans Affiliates can get compensated in a variety of ways, which are determined by the merchant. The three most common are pay per sale or pay per lead. Affiliates only get paid when their promotional efforts actually result in a transaction. Most often, all payments earned by affiliates are paid out through the third-party network the program is hosted on.

4] What are networks?

Ans- In affiliate marketing, programs are run on affiliate networks. Networks help affiliates register and apply to individual programs and act as the trusted intermediary between affiliates and merchants. For example, networks host the merchants’ creative (banners, links, etc.), handle all tracking and reporting, and automatically pay out commissions to affiliates based on the rules set by the merchant. The network uses cookies to track a customer’s progress from the affiliate’s blog/website (or multiple affiliates’ websites) through the merchant’s shopping cart. The network then automatically pays out commissions to affiliates based on the rules set by the merchant. A few of the most common affiliate networks are ShareASale, Commission Junction, LinkConnector, Admitad and Linkshare.

5] What are the activities included in your service

Ans- We do find new affiliate, new banner & text link creation, Newsletter, product feed, Setup new affiliate program in any network etc.

6] Which affiliate networks did you work or manage

Ans- We do manage Shareasale, Linkshare, CJ, Linkconnector, Pepperjam etc. affiliate networks

7] Why eBrandz Affiliate Management Service

Ans- Being an agency partner to TOP affiliate networks, you also get additional discount on setup & monthly fees. We have more than 12+ years of experience in Affiliate Marketing industry, eBrandz provides merchants or avertisers with Professional Affiliate Marketing Solutions that not only helps merchants to increase the traffic and sales to their websites but also creates on line product loyalty.eBrandz is a leading provider of Affiliate Marketing services and facilitates billions of dollars in e-commerce transactions for the top class merchant’s. We have work up to 358 clients affiliate program so far.

8] How many affiliates will get joined

Ans- It depends on which network & service plan you have decided to start an affiliate program

9]  OK, I am interested. What’s the next step?

Ans- Firstly you will need to get in touch with us, in order to discuss your specific needs and what the best way to meet them is. Then we will send you a affiliate marketing proposal for your affiliate program, which will be customized to your specific needs but also in line with the current market trends (e.g. competition, affiliate trends etc). Once we have agreed on the terms of our partnership, we will send you detailed instructions in order to get your program set up on our network.

10] How to I decide what commission I should offer on my affiliate program?

Ans- commission you offer affiliates is one of the most important criteria based on which affiliates choose which program to promote, making this decision a very important one. In order to decide on your programe’s commission you will need to consider the following:

a) the affiliate commission your competition is offering

b) your business’ profit margins

c) your website’s current conversion rate

d) the impact of your brand name

e) your products or services’ prices

Considering all the above and based on our years of experience in this field, we will be able to advise and help you formulate a commission structure that will attract affiliates but also be viable for your business

11]  What is a cookie and how to I determine its duration?

Ans- A cookie is small file which is saved on a user’s computer and is the basis on which we can track sales and leads on our affiliate platform. The cookie is placed on the user’s computer when he/she clicks on one of the creatives offered on your affiliate programme. The longer the cookie duration, the more attractive the programme for affiliates. Why? Because the cookie length determines the period during which a user is “tracked” by the network, meaning that any sales placed by that particular user during that specified period, will be attributed to the affiliate that sent the user to your site.

For example, let’s assume that the cookie duration for your program is 30 days and that an affiliate sends a user to your website today. Let’s further assume that, that user does not complete an order, but returns to your site in 25 days and actually buys something. That sale will be attributed to the affiliate that sent you the user, 25 days ago. If this user returns to your site a week late (i.e. 32 days after his/her first visit) and makes another purchase, then that sale will not be attributed to the affiliate, since the cookie will have expired.

12] Is it necessary to create banners for my affiliate program?

Ans- YES, it is necessary to create a set of banners in various dimensions, which should be updated regularly. Banners are the number 1 “tool” affiliates use to promote you, meaning that having a variety of banners increases your chances to be promoted by more affiliates.

13] When I decide on the terms, are we ready to start?

Ans- When all the specifics of the campaign have been agreed upon and provided you have placed our tracking code on your website, your program is ready to launch. We will start recruiting new affiliates to join your program from that moment onward, they can start promoting you to increase the sales and leads of your website.

14] What is this tracking code I have to place on my website?

Ans- In order for any affiliate network (which you will work) to be able to track all sales we bring to you, you have to place a tracking script we provide on the checkout “thank you page” of your website. Its placement is simple since the only parameters you will have to pass are the order ID and amount for each sale.

15] When sales or leads start to come, how do I pay for them? What’s the process?

Ans- The process is as follows:

- All sales for your program will be sent to you for validation or cancellation (in case an order was cancelled or was never paid for)

- You will have to respond as soon as possible in order for affiliates to also be notified regarding the status of the sales

- At the end of each month you will receive a list of all sales that you validated with the month. These are the sales that need to pay commission for affiliates.

This way you only have to pay for sales that are real and only after you have collected the money from your customers!