PPC Impression Based Brand Marketing Plan (CPM) FAQ's

PPC Impression Based Brand Marketing Plan (CPM) FAQ's


  1. What is PPC Branding Plans and why should we use them?

PPC Branding Plans are suitable for those businesses who wish to increase their visibility on various display networks. The main goal of this plan is to get maximum impression and reach the correct audience.

  2. What is CPM (PPC Branding)?

Cost-per-thousand impressions (CPM) is a way to bid where you pay per one thousand views (impressions) on the various Ad networks. Viewable CPM bidding ensures that you only pay when your ads can be seen. 

  3. How Do I get started?

You only need to purchase any one of the following plans that are available on our Dashboard:

            a. PPC Impression Based Brand Marketing Plan 1
            b. PPC Impression Based Brand Marketing Plan 2
            c. PPC Impression Based Brand Marketing Plan 3

  4. What does the PPC Impression Based Brand Marketing Plan include?

It is inclusive of the management fee and the adspend. You do not need to pay additional for the Ad spend. It also includes creation of image and display ads and targeting them across more than 2 million websites.

  5. Do I get access to the CPM account?

Yes, you will get access of the dashboard. Here, you can view the weekly and monthly stats.

  6. Are Banners included in the package?

Yes, every plan has certain number of banners included. Additional banners are provided on chargeable basis. Client’s are free to provide their own banners and we will use them on the campaign.

  7. What results can I expect from the campaign?

As the plan name suggests, PPC Impression Based Brand Marketing Plan is focused on getting impressions. Therefore, CPM plans are ideal for brand awareness.

  8. How do I know where my ads are shown?

Our scheduled reports provide the list of placement sites on which your ads were visible. 

  9. Do I get timely reports to know the performance of the account?

Yes, you will receive our automated weekly and monthly reports directly on your email ID that is configured with the dashboard. You can also see the reports on our dashboard. 

  10. Would you be setting up conversion tracking and Google Analytics?

No. Since the objective of the campaign is to get maximum impressions, we cannot setup conversion tracking and Google Analytics code from our end.   


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