How will SEO fit into a Local Marketing Product Stack

How will SEO fit into a Local Marketing Product Stack


How will pricing for SEO products and services evolve over the next 3 years?
You can offer a small SEO boost program which does some basics and provides a lift to the business online with some smart links. Then various higher levels of SEO product offerings, with clear definitions of what level is needed for the expectations of the particular business.

What thoughts do you have for bundling or packaging various Local SEO capabilities or services.
Producing individual components do not add up to a great SEO product. Orchestrating them together, and with the correct timing, is what’s needed for an elite offering.  Smaller bundles can be the building blocks to the full spectrum of SEM.
Full SEO packages can consist of:

  • On-site SEO.
  • Content creation and optimization.
  • Link building.
  • NAP Listings, ongoing.
  • Mobile.
  • Increasing Reviews via review widget and surveys.
  • Generating leads via call tracking, website forms & live chat.
  • Basic Social presence and posting.
  • Twitter lead generation using keyphrases and auto posting.
  • Optimizing for newer methodologies that become necessary like Voice.
  • Options like infographics, startup business listings, presentations and videos are good for onsite stickiness and low bounce rates.

Owning the full client relationship and bundling everything for optimal internet coverage, along with assisting the client in getting the leads is the best scenario.

Some bundled items like these above can be additional bolt ons/ add ons for higher levels of service which is easier for the sales team to upsell.