Adspend is not a part of our management fees. We believe in maintaining complete transparency. If the client does not have Google AdWords account, then we create a new one. We help them with set up of their credit cards in the AdWords account. If the client already has Google AdWords account, then we can start work immediately.
All the charges from Google AdWords can be checked by logging into the account (because we share login credentials). In this way, we are transparent that we do not pinch any part of the budget out of marketing ad spend. All charges can be cross-verified with AdWords account and credit card statement.
We ask clients to use their credit cards, so we share full AdWords account logins with the client. AdWords account or other PPC engines have the option to discreetly enter credit card details without sharing it with the agency.
They can check all statistics, and the way account is structured whenever they like. When they need to end the relationship with us, then they can at any time take the account with them and not lose any data.