How should a service provider think about producing content for a local SMB

How should a service provider think about producing content for a local SMB


If the SEO service provider outsources content production, what are the most important criteria for evaluating a vendor?

The most important criteria would be:

  • The content should be written by professional American writers with expertise in writing for local SMBs.
  • The content should be search engine friendly with proper keyword density and no keyword stuffing. The content should also make use of SEO elements such as a heading and subheadings with keywords included.
  • The quantity should match quality. Writing in bulk should not mean that the quality is compromised.
  • Content needs to be delivered on time. Some businesses can do bulk production for a month or two, but then things start to have issues and decline.

We are happy to mention that we have written tens of thousands of content pieces for agencies websites with a 98% acceptance rate.