Is there a sweet spot for the mix of content on a Local SMB site

Is there a sweet spot for the mix of content on a Local SMB site


We’ve run enough conversion rate optimization tests for our clients to know that this can vary for each business and industry vertical. One needs to run multivariate tests to define a sweet spot for each business. Search engines love fresh original content, so that’s not going to be negative.

In general focus on:

• Page Headlines
• (USP) and Value Proposition
• Product Features
• Call(s) to Action
• Social Proof
• NAP Address in Schema Markup
• About Us / Team page