Is some content viewed differently or valued differently within a Local Search context

Is some content viewed differently or valued differently within a Local Search context


Yes. As mobile continues to grow, consumers are conducting more searches with hyperlocal intent and Google is refining its results in response to this trend. If you really want to have hyperlocal visibility in the SERPs and in local publications, you need hyperlocal content, at scale.

Here are the Elements of Hyperlocal Content

  • Optimize and Integrate the Google My Business page with the website. Every element added into your Google My Business page can provide important signals to assist with hyperlocal ranking and audience targeting.
  • Develop localized website content that would interest people in the area. The content can also focus on local points of interest, such as landmarks and destinations, that people might use when looking around the area.
  • If the business has multiple locations, create local landing pages for each. Use keywords related to your location, such as the name of your city or your ZIP code.
  • Include any structured data markup that relates to the business on the content pages. Using structured data markup, you can precisely define various business attributes, including business type, hours, address, latitude and longitude, phone number and more.
  • Track progress within the right location. This means monitoring the local search engine results pages serving the particular area.